With great passion, meticulous research for valuable materials and attention to detail, SHAYA FASHION continues its 60-year long successful course in the fur market, while building an exceptional reputation regarding quality and timelessness.
Combining the teachings of previous generations about the unique traits of the craft with the contemporary methods of processing, SHAYA FASHION is now also active in down jacket manufacturing. Our down jackets are designed and produced in our factory in Kastoria, Greece.
As a brand, SHAYA FASHION follows an effective communication policy, aiming to maintain a strong corporate image. One of our strategic advantages is the creative utilization of all media and the constant research for groundbreaking ways of approaching the public.
As a result, SHAYA FASHION has become a well-established and acclaimed brand among the important brand names in its category, not only in Greece but in the international fashion field as well, with sales in Europe & America.
By following contemporary lines and emphasizing on the tailoring, fitting and fabrics, we design unique jackets for every occasion. All of our fabrics are Italian and supplied specifically for jacket manufacturing. We thoroughly check our raw material and we constantly improve our production methods, thus ensuring the exclusivity of our designs.
With great care towards the consumer, we maximize the benefit by offering the perfect balance between price and quality, as well as providing flawless services. Apart from the design of the jackets, the distribution is also managed directly by us without any intermediaries.
That way we are able to establish a direct and on time flow of supplying our stores with the latest pieces, while keeping the stores frequently renewed and up to date with the ever-changing fashion trends.
EMPHASIS ON TRACING & ANIMAL PROTECTION
Our feathers are bought solely from carefully selected stock breeders from Europe, able to guaranty and certify the quality of the breeding products. The procurement of feathers is also based on the same supplying standards. Our suppliers prioritise the rules related to “animal respect” including those living in their natural habitat.
THE DISTINCTIVE STYLE BEHIND OUR JACKET MANUFACTURING
We measure each line of the pattern by making mathematical calculations on the area of each surface. Next, we fill the area with sterile feathers in order to create a symmetrical and even result everywhere.
Each jacket has four layers of fabric - the outside, the lining and right under them, we create a coating made of special fabric that holds the feathers together.